We carried out various projects focused on gaining insights into human behavior. These initiatives involved a comprehensive examination of behavioral patterns and trends, allowing us to glean a deeper understanding of how individuals respond to various stimuli. Through these behavior insights projects, we aimed to enhance our comprehension of human actions and reactions in diverse contexts, paving the way for more informed decision-making and strategy development.

  • Understanding Public’s Perception on The Usage of Emergency Department Services in Hospital Tengku Ampuan Rahimah Klang – on going
  • Using Behavioural Insights by using digital technology to reduce obesity among school students - on going
  • Identifying Blood Donor Behavioural Intention Factors as Predictors of Becoming Regular Blood Donors at The National Blood Center – on going
  • The effectiveness of women activation on malaria intervention program to improve malaria control measure – on going
  • Development and Validation of Behaviour Insights Intervention Module for Type 2 Diabetic Patients – on going
  • The use of behavioural science in organizations: A survey among the Ministry of Health Malaysia’s workforce – on going


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